This, of course, is something of a double-edged sword. ServiceMax had grown up and was now taking things more seriously. Whether intentional or a byproduct of their immersion in the GE culture, the inference was clear. This was subtly reinforced in many aspects of the organization, from the more corporate tone of their press releases, the muted grey and blue logo, and even the crisp three-piece suits Berg would be seen wearing on stage and in interviews. When a globally recognized brand like GE Digital sits over you and your organisation has a billion-dollar price tag, you can no longer play the pioneering upstart role. As Berg commented in an interview with Field Service News at the time, ServiceMax had just inherited the world’s largest internal user base of field service engineers. That chapter of the story ended with the acquisition by GE Digital for close to a billion dollars – a staggering amount that stole headlines far beyond the niche of the field service sector.ĭuring the ‘GE-era’, Scott Berg took on the CEO role as Yarnold departed, and the organization had a more muted, focused, and business-like tone. The story of ServiceMax has been one of many twists and turns, with the company seeing rapid evolution from a start-up based on a project built for the Salesforce app ecosystem in a small Pleasanton office that former CEO Dave Yarnold nostalgically called the beige palace – to becoming the dominant force in field service management.
Having had the privilege of a front-row seat in the long and winding story of ServiceMax for over a decade, Field Service News Editor-in-Chief, Kris Oldland spent time with Neil Barua, CEO of ServiceMax, after the dust had settled on the announcement, to find out precisely what this means for both companies, their customers and the field service industry at large.Īn evolving technology tale with many twists and turns: The move has been seen as a significant development for both companies and the field service industry. At the start of this year, we once again saw field service management technology provider ServiceMax return to the headlines as PTC, a global provider of software solutions for product lifecycle management, completed its acquisition of the company.
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